Analyzing brands, retail and culture — and translation into strategy and imagery
Selected Work
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MAHAG Unternehmensgruppe - Social Media
Analysing the media presence of seven automotive brands within the MAHAG Group, identifying structural and strategic optimization potential.
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Dachmarkenforum – Round The World Tour 2025
Concept, documentation and analysis of global retail trends across key international markets and cultural contexts.
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Zumtobel x Dachmarkenforum
Strategic presentation on light as a key driver of perception, atmosphere and experience in retail environments.
Work & Collaboration
I work on selected projects across strategy, analysis and visual production.
Strategic and operational work is executed through Noema Media.
About
I’m Rudi Umlauff — a journalist, brand and visual strategist working at the intersection of retail, culture and digital communication.
For over 10 years, I’ve been active in the social media space — with the past five years focused on analyzing brands, digital presence and retail environments. My background in journalism, with a focus on digital media and fashion, shapes how I approach projects: through observation, research and a clear point of view.
Through international retail research and formats like the Dachmarkenforum, I’ve developed a perspective on what works, what doesn’t, and why.
Clients
Get in touch
For project inquiries, collaborations or talks, feel free to reach out.